Print and Apply is the process where labels are printed, usually on demand, and then applied directly onto a product or its packaging within an automated production process. Labels can be plain or pre-printed, and then a batch/lot number applied to the labels prior to its application in order to identify the products manufacture date and related production information. Barcodes and addresses are also commonly applied to labels used in print and apply. This identifies the product and will allow it to be traced from its origin to destination.

A correctly specified print and apply system can pay back your business investment within months. A company like Fairfield will support you throughout the decision making process, helping you to choose between a standard or fully customised configuration, depending upon the business needs.